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	<title>Marketplace Archives - OVHcloud Blog</title>
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	<description>Innovation for Freedom</description>
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	<title>Marketplace Archives - OVHcloud Blog</title>
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		<title>How AI is revolutionising malware detection, plus its challenges and limitations</title>
		<link>https://blog.ovhcloud.com/ai-revolutionising-malware-detection/</link>
		
		<dc:creator><![CDATA[Antoine Botte]]></dc:creator>
		<pubDate>Thu, 07 Mar 2024 09:59:02 +0000</pubDate>
				<category><![CDATA[Ecosystem]]></category>
		<category><![CDATA[Marketplace]]></category>
		<guid isPermaLink="false">https://blog.ovhcloud.com/?p=26330</guid>

					<description><![CDATA[Subject expert Antoine Botte, co-founder and CTO of the Nucleon EDR cybersecurity solution and member of the OVHcloud tech ecosystem, talks to us about it today. Why use artificial intelligence against cyber threats? When it comes to cyber activities, which require a rapid response in cybersecurity, traditional malware detection methods such as signatures, sandboxing and heuristics have [&#8230;]<img src="//blog.ovhcloud.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fblog.ovhcloud.com%2Fai-revolutionising-malware-detection%2F&amp;action_name=How%20AI%20is%20revolutionising%20malware%20detection%2C%20plus%20its%20challenges%20and%20limitations&amp;urlref=https%3A%2F%2Fblog.ovhcloud.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" width="979" height="412" src="https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost-1.png" alt="" class="wp-image-26331" style="width:749px" srcset="https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost-1.png 979w, https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost-1-300x126.png 300w, https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost-1-768x323.png 768w" sizes="(max-width: 979px) 100vw, 979px" /></figure>



<p>Subject expert Antoine Botte, co-founder and CTO of the <a href="https://nucleon-security.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Nucleon EDR</a> cybersecurity solution and member of the OVHcloud tech ecosystem, talks to us about it today.</p>



<h3 class="wp-block-heading">Why use artificial intelligence against cyber threats?</h3>



<p>When it comes to cyber activities, which require a rapid response in cybersecurity, traditional malware detection methods such as signatures, sandboxing and heuristics have shown their limits.</p>



<p>These approaches, though widely used in the past, have proven to be resource-intensive and unable to keep pace with the ever-evolving pace of digital threats. Witnessing this boom, the Threat Intelligence Platform&nbsp;<a href="https://portal.av-atlas.org/malware" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">AV-ATLAS</a>&nbsp;website is recording an uninterrupted flow of new strains of malware in real time.</p>



<p>With the exponential growth in the number of malware variants reported daily, the need for more sophisticated and responsive detection solutions is becoming crucial. This is where artificial intelligence (AI) takes a leading role.</p>



<h3 class="wp-block-heading">Key areas to apply artificial intelligence in cybersecurity</h3>



<figure class="wp-block-image size-full is-resized"><img decoding="async" width="910" height="656" src="https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost2-1.png" alt="" class="wp-image-26332" style="width:597px" srcset="https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost2-1.png 910w, https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost2-1-300x216.png 300w, https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost2-1-768x554.png 768w" sizes="(max-width: 910px) 100vw, 910px" /></figure>



<h4 class="wp-block-heading">1 &#8211; Data analytics</h4>



<p>One of the main contributions of AI to the security of digital devices and terminals is in advanced data analytics. Thanks to AI, in-depth analyses of security data is made possible, allowing trends and anomalies to be identified that could easily escape manual detection. This capability enables organisations to make informed security decisions based on accurate, real-time information, enhancing their ability to respond appropriately to threats and changing cybersecurity landscapes.</p>



<h3 class="wp-block-heading">2 &#8211; Proactive prevention</h3>



<p>Proactive prevention is another area where artificial intelligence shines. With AI technology, it is now possible to anticipate threats by identifying vulnerabilities before they are exploited. This predictive capability allows businesses to implement preventative measures, enhancing their data and systems protection before threats can cause damage. This proactive approach marks a significant step forward in securing digital infrastructures.</p>



<h4 class="wp-block-heading">3 &#8211; Behavioural analysis</h4>



<p>This uses AI as an effective way to prevent threats at an early stage. It allows for continuous monitoring by establishing a ‘normal’ behaviour model based on historical activity. It then scans the network for any elements that deviate from this standard at any given time. This analysis takes into account a variety of variables, including, but not limited to, the time and location of user connection attempts and the types of devices used. By referring to a predefined set of parameters, AI is able to quickly detect anomalies and instantly neutralise them. This approach is becoming increasingly accessible to organisations of all sizes, including through solutions such as those offered by Nucleon Security.</p>



<h4 class="wp-block-heading">4 &#8211; Indicators of attack (IOA)</h4>



<p>While AI-based cybersecurity currently focuses on indicators of compromise (IOC) to notify an organisation when a breach has occurred, AI can also provide indicators of attack (IOAs). Fundamentally, IOAs identify an attacker&#8217;s intent by looking at their objectives.</p>



<p>Indicators of attack use a combination of human skills and cloud-based machine learning to generate detailed data about an attacker’s behaviours. These IOAs can be used to build a precise picture of malicious behaviour and specific intentions.</p>



<h3 class="wp-block-heading"><strong>Limitations and constraints related to the use of AI</strong></h3>



<figure class="wp-block-image size-full is-resized"><img decoding="async" width="429" height="241" src="https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost3-1.png" alt="" class="wp-image-26333" style="width:580px" srcset="https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost3-1.png 429w, https://blog.ovhcloud.com/wp-content/uploads/2024/02/Nucleon_blogpost3-1-300x169.png 300w" sizes="(max-width: 429px) 100vw, 429px" /></figure>



<p>However, artificial intelligence has some limitations.</p>



<h4 class="wp-block-heading">1 &#8211; Detection rate</h4>



<p>The detection rate for malicious behaviour or data at risk is not always 100%. While Endpoint Detection and Response (EDR) software publishers frequently achieve detection rates above 99%, this may seem insufficient when you consider that over 2 million pieces of malware spread every week. There will always be threats that will escape detection.</p>



<h4 class="wp-block-heading">2 &#8211; Lack of context</h4>



<p>A key limitation of AI is its lack of contextual knowledge. In other words, AI does not take into account a company’s unique security policies or the specific purposes of the machines it protects. For example, the use of Dropbox can be harmless to some businesses while being strictly forbidden in others. Similarly, torrent download software can pose a threat by opening the door to unwanted programs, but its status varies depending on each organisation’s unique security needs and policies. This limitation highlights the importance of the human factor in contextualised security decision-making.</p>



<h4 class="wp-block-heading">3 &#8211; Legal standards</h4>



<p>Cybersecurity regulations may not always take the use of AI fully into account. This can create complications, particularly in terms of data management and privacy, defining legal responsibility, and the traceability and transparency of learning models.</p>



<p>Indeed, the use of AI in cybersecurity often involves the collection, analysis, and storage of sensitive data. Data protection and privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe, impose strict requirements on how data should be handled. Businesses need to ensure that their AI practices comply with these regulations.</p>



<p>Furthermore, in the event of a security breach or AI incident, the question of legal liability may arise. Regulations have not always been clear on who is responsible for AI failure, which can lead to legal disputes.</p>



<p>Finally, regulations in some industries, such as finance and health, require that the decisions made by AI systems be explainable. Artificial intelligence, particularly the deep learning stage, can make it difficult, if not impossible, to explain the reasoning behind a decision, which can conflict with these transparency requirements.</p>



<h3 class="wp-block-heading"><strong>Zero Trust model: keeping humans at the center</strong></h3>



<p>Human-related challenges remain an essential component of cybersecurity, even with artificial intelligence as an ally. While AI is a valuable asset, it is not self-sufficient. Security experts are still essential for interpreting the results produced by AI, making informed, contextual decisions, and refining security policies based on the specifics of each company. Human expertise remains crucial to ensuring effective protection against digital threats, even in an AI-powered environment.</p>



<p>To meet these challenges, the most effective solution is to adopt the Zero Trust model. This approach involves not trusting any program initially, tightly controlling its activities, and blocking any unknown elements. AI can be a powerful ally in this approach, but it cannot operate independently or in isolation.&nbsp;<br><br>AI must be embedded within a broader policy framework, which includes the active involvement of security specialists and constant vigilance to maintain the highest level of protection. This combination of technology and human surveillance is the most robust approach to addressing the complex challenges of modern cybersecurity.</p>



<h3 class="wp-block-heading"><strong>Conclusion</strong></h3>



<p>Artificial intelligence is indeed a key driver for strengthening cybersecurity. However, its use must be carefully thought out, in harmony with strong security practices and a thorough understanding of each company’s unique needs and risks. By taking this balanced approach, we can prepare for the digital future with sound confidence, reaping the full benefits of AI while maintaining robust security tailored to the ongoing challenges of cybersecurity.</p>



<p>Nucleon Security offers advanced Endpoint Detection and Response (EDR) solutions based on the Zero Trust paradigm coupled with artificial intelligence models, for a comprehensive protection approach. This detection and analysis approach is designed to anticipate and counter all threats, even the most modern and sophisticated.</p>



<p>The decision to host Nucleon Security solutions on OVHcloud infrastructures stems from a desire to guarantee optimal sovereignty and security. OVHcloud hosting services, as a leader in the field, offer a robust and reliable infrastructure that meets the highest data protection standards while retaining the flexibility we need to build our projects completely independently.&nbsp;</p>



<p>As a result, our solutions and products are available on the OVHcloud Marketplace, providing easy and secure access to our cutting-edge cybersecurity tools:&nbsp;</p>



<p><a href="https://marketplace.ovhcloud.com/p/nucleon-detection-response" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Nucleon EDR</a>&nbsp;provides real-time monitoring, advanced behavioural analysis and proactive incident response. By combining these capabilities with the Zero Trust paradigm, Nucleon EDR ensures optimal security for your sensitive data, preventing attacks at an early stage.</p>



<p><a href="https://marketplace.ovhcloud.com/p/nucleon-advanced-business-protection" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Nucleon Cyclon Shield MDR</a>&nbsp;is a comprehensive solution that helps to anticipate attacks, detect intrusions, and neutralise threats with unparalleled accuracy thanks to:&nbsp;</p>



<ul class="wp-block-list">
<li>Targeted threat anticipation through continuous business intelligence and a dedicated team of experts</li>



<li>Sophisticated attack detection through in-depth analyses of suspicious events and behaviours, identification of weak signals, and use of indicators of compromise (IOC)</li>



<li>Tailored responses based on personalised investigations, taking into account each customer’s context to understand the attackers’ tactics and providing precise, targeted recommendations.</li>
</ul>



<p><a href="https://marketplace.ovhcloud.com/p/nucleon-malprob-detection-malware-ransomware" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Nucleon Malprob</a>&nbsp;is a malware detection tool that uses advanced AI developed by our R&amp;D teams. It’s a fully automated solution, offering the fastest analysis times on the market and real-time threat detection, for optimal security for your business. Nucleon Malprob can be easily integrated via application programming interfaces (APIs), making integration with existing systems simple and efficient.</p>
<img loading="lazy" decoding="async" src="//blog.ovhcloud.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fblog.ovhcloud.com%2Fai-revolutionising-malware-detection%2F&amp;action_name=How%20AI%20is%20revolutionising%20malware%20detection%2C%20plus%20its%20challenges%20and%20limitations&amp;urlref=https%3A%2F%2Fblog.ovhcloud.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>How to optimise and decarbonise a website?</title>
		<link>https://blog.ovhcloud.com/how-to-optimise-and-decarbonise-a-website/</link>
		
		<dc:creator><![CDATA[Youen Chéné]]></dc:creator>
		<pubDate>Mon, 30 Oct 2023 17:06:13 +0000</pubDate>
				<category><![CDATA[Ecosystem]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[website hosting]]></category>
		<category><![CDATA[webvert]]></category>
		<guid isPermaLink="false">https://blog.ovhcloud.com/?p=25892</guid>

					<description><![CDATA[Subject expert Youen Chéné, co-founder of the Webvert website decarbonization solution and member of the OVHcloud technology ecosystem, tells us how. Why optimise a website: the environmental and financial advantages While building websites has never been so easy, so many websites are also “heavy” to load, requiring more server resources and faster phones, tablets and [&#8230;]<img src="//blog.ovhcloud.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fblog.ovhcloud.com%2Fhow-to-optimise-and-decarbonise-a-website%2F&amp;action_name=How%20to%20optimise%20and%20decarbonise%20a%20website%3F&amp;urlref=https%3A%2F%2Fblog.ovhcloud.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="960" height="540" src="https://blog.ovhcloud.com/wp-content/uploads/2023/10/Webvert_EN.jpg" alt="" class="wp-image-25940" style="aspect-ratio:1.7777777777777777;width:480px" srcset="https://blog.ovhcloud.com/wp-content/uploads/2023/10/Webvert_EN.jpg 960w, https://blog.ovhcloud.com/wp-content/uploads/2023/10/Webvert_EN-300x169.jpg 300w, https://blog.ovhcloud.com/wp-content/uploads/2023/10/Webvert_EN-768x432.jpg 768w" sizes="auto, (max-width: 960px) 100vw, 960px" /></figure>



<p>Subject expert Youen Chéné, co-founder of the <a href="https://marketplace.ovhcloud.com/p/webvert-decarbonation-site" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Webvert</a> website decarbonization solution and member of the OVHcloud technology ecosystem, tells us how.</p>



<h3 class="wp-block-heading">Why optimise a website: the environmental and financial advantages</h3>



<p>While building websites has never been so easy, so many websites are also “heavy” to load, requiring more server resources and faster phones, tablets and computers. There is evidence that optimising these websites would enable large providers like OVHcloud to host more of them within the same datacentre, and allow the new sites to work optimally on even 5-year-old phones – even when the network is not good.</p>



<p>The environmental impact of digital technology is caused by 30-40% electricity consumption and 60-70% hardware manufacturing (datacentres or on the consumer side).</p>



<p>Improving a website’s performance is not only environmentally friendly, but also cost-effective. It boosts the website’s visibility and performance:</p>



<ul class="wp-block-list">
<li>optimising SEO by working on its technical elements</li>



<li>reducing the bounce rate</li>



<li>optimising a website’s conversion rate</li>



<li>optimising the display of a website, and offering a better user experience for your users overall.<br></li>
</ul>



<h3 class="wp-block-heading">Tips for hosting an eco-designed website</h3>



<p>The first piece of advice for your website hosting solution is to host it in a country with a low energy mix, such as France, Switzerland or Sweden. This way, you&#8217;ll have done 90% of the work already.</p>



<p>If you want to go further, you can then refine your choice by looking at the datacentre’s energy efficiency (PUE), whether it is directly connected to heat recovery networks or powered by renewable energy.</p>



<p>Beware of the marketing from major US providers: their claims are mostly about compensated energy. This means the datacentre is powered by coal-fired power plants, but the provider invests in a solar farm on the other side of the continent.</p>



<p>Another idea is to make maximum use of shared solutions. At OVHcloud, for a lightweight website, we recommend shared solutions such as <a href="https://www.ovhcloud.com/en-gb/web-hosting/cloud-web-offer/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Web Cloud</a>, rather than dedicated services. This means we can manufacture less hardware for as many websites as possible.</p>



<h3 class="wp-block-heading">Can I still use a CMS such as WordPress, Drupal, or Webflow?</h3>



<p>The most popular content management system (CMS) is WordPress. It is the leading tool with more than 65% of the market share (the second most popular has around 5%). However, it has a somewhat bad reputation. Its sites are heavy for users, and therefore more likely to have an environmental impact.<br><br>These are just tools; you need good creators, too. The following illustration shows that on Google Page Speed on mobile, a website can have a very poor score like 9/100 or go as high as 98/100. The common denominator: the same CMS, WordPress.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="438" src="https://blog.ovhcloud.com/wp-content/uploads/2023/10/image.png" alt="" class="wp-image-25824" srcset="https://blog.ovhcloud.com/wp-content/uploads/2023/10/image.png 800w, https://blog.ovhcloud.com/wp-content/uploads/2023/10/image-300x164.png 300w, https://blog.ovhcloud.com/wp-content/uploads/2023/10/image-768x420.png 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure>



<p>Drupal and WordPress can be used to create high-performance websites, while meeting all the criteria for a competitive, eco-friendly website.<br><br></p>



<p>Nevertheless, there are still pitfalls to avoid. With WordPress, you can use builders to help with your page layout, the most well-known being Elementor. But not all builders are equal: at Webvert we made a <a href="https://www.lewebvert.fr/blog/2022-04-07-quel-est-le-meilleur-builder-wordpress/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">comparison of WordPress builders</a>.</p>



<p>At Shopify, the engine automatically optimises images on article pages. However, if you use builders like GemPages or PageFly for a blog or collection, it’s a disaster (there are no other words to describe it!).</p>



<p>Similarly, no-code solutions such as Webflow or Squarespace are also very tolerant: we end up with sites that are very slow for our terminals to loads, which forces us to upgrade them.</p>



<h3 class="wp-block-heading">Which tools can you use to measure a website’s performance?</h3>



<p>Currently, there are different types of tools for measuring a website’s performance.</p>



<p>To measure a theme, we recommend the GreenIT <a href="https://www.ecoindex.fr/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">EcoIndex</a>. Please note that it is not necessarily suitable for analysing content. The CO<sub>2</sub> equivalent and water indicators are for raising awareness, and they cannot be used in a study.</p>



<p>To analyse content, we recommend the following tools:</p>



<ul class="wp-block-list">
<li>Google Page Speed, which gives you an optimisation score for content and theme</li>



<li>sites like Website Carbon Calculator, Ecograder and many more that all rely on the same <a href="https://github.com/thegreenwebfoundation/co2.js/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">open-source CO2.js library</a>.</li>
</ul>



<p>The limitation of these tools is that they only measure one page at a time.</p>



<p>The other limitation is that they work on a total, whether that content is useful and visible to users or not. The approach we take at <a href="https://github.com/thegreenwebfoundation/co2.js/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Webvert</a> is to identify digital waste. This is the part of the bandwidth that leaves the servers and arrives on your phone, but is unusable – for example, an image that is 6000 x 4000 pixels but is displayed at 300 x 200 pixels. This mundane example already makes a difference of several megabytes, whereas currently, we are trying to bring the size of a webpage to around 1 MB.</p>



<h3 class="wp-block-heading">What are the main actions you need to take to optimise a website?</h3>



<p>To eliminate this digital waste and optimise your web pages with equal content and equal CMS, we have identified the following key actions:</p>



<ul class="wp-block-list">
<li>optimise server configuration (caching and text compression)</li>



<li>choice of image formats</li>



<li>image sizing</li>



<li>image compression</li>



<li><strong>Optimising server configuration</strong><strong></strong></li>
</ul>



<p>At Webvert, we see far too many misconfigured websites.</p>



<p>There are two important settings for your website:</p>



<ul class="wp-block-list">
<li>Cache: the setting recommended by Google is one year, which prevents your visitors from having to reload the same images.</li>



<li>Text compression: this setting is normally well-tuned on OVHcloud Web Cloud solutions, but occasionally, incorrect settings make the situation worse.</li>



<li><strong>Choosing an image format</strong><strong></strong></li>
</ul>



<p>If you are using Figma or Photoshop, click “<strong>Export </strong>”, and the first format offered is PNG. Here is one of the main actions you can take when building your optimised website.<br>By always selection PNG, you end up with images 4 to 10 times bigger than if you had selected the right format.</p>



<p>Our advice on choosing the right format:</p>



<ul class="wp-block-list">
<li>logo : opt for SVG format, and in some cases PNG</li>



<li>diagrams, illustrations in solid colours: PNG is the right format, but SVG may be more suitable</li>



<li>photos or diagrams containing a photo: JPG format</li>
</ul>



<p>Normally your website will contain 70-90% JPG images. You will notice that we didn’t mention the WebP format for websites – more on that later.</p>



<ul class="wp-block-list">
<li><strong>Making your images the right size</strong><strong></strong></li>
</ul>



<p>The other classic mistake is to publish your images directly on your website without a second thought. Like going to a commercial printer, you need to adapt the content for a website and take the time to look at how your image is being displayed. You may need to resize it with your image viewer (e.g. Preview on iMac or Photos on Windows).</p>



<p>A comprehensive tutorial for <a href="https://www.lewebvert.fr/blog/2023-04-11-tutoriel-1-redimensionnemen/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">resizing images</a> is available on Webvert&#8217;s blog.</p>



<ul class="wp-block-list">
<li><strong>Optimising images</strong><strong></strong></li>
</ul>



<p>For optimising a site, the two actions above allow the size of an image to be reduced by 2, 3, 4 or 10 times. It is also possible to optimise the size of the images by 10 to 30%. There are tools to help you do this.</p>



<p>A comprehensive tutorial on <a href="https://www.lewebvert.fr/blog/2023-04-14-tutoriel-2-optimisation/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">optimising images</a> is available on Webvert&#8217;s blog.</p>



<ul class="wp-block-list">
<li><strong>What about the code?</strong><strong></strong></li>
</ul>



<p>For website optimisation, we will not cover the topics of code, JavaScript, or CSS. Our analysis data shows that, more often than not, this factor makes up less than 4% of the impact in reducing the “useless” part of a website.<br>The data shows that you have to address the content of a website first, then tackle the code.<br>At Webvert, we only see a website that needs CSS and JavaScript optimisation in about one in a hundred cases.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="518" height="320" src="https://blog.ovhcloud.com/wp-content/uploads/2023/10/image-1.png" alt="" class="wp-image-25825" srcset="https://blog.ovhcloud.com/wp-content/uploads/2023/10/image-1.png 518w, https://blog.ovhcloud.com/wp-content/uploads/2023/10/image-1-300x185.png 300w" sizes="auto, (max-width: 518px) 100vw, 518px" /></figure>



<h3 class="wp-block-heading">How can I launch these actions all together?</h3>



<p>At Webvert, we have developed an internal tool to process hundreds or even thousands of images per day using all the best practices. This is available on <a href="https://marketplace.ovhcloud.com/p/webvert-decarbonation-site" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">OVHcloud Marketplace</a>.</p>



<h3 class="wp-block-heading">Beware of the side effects of over-optimisation</h3>



<p>When you submit your website content on Google Page Speed, when analysing certain images, we recommend using the WebP format. This was designed by Google to create high resolution images in smaller sizes, so you can use WebP format without second-guessing yourself.</p>



<p>Please note, however, that using <em>only </em>WebP format can also increase a website’s environmental impact. Many phones and tablets dating back to 2016 will not be able to display these images, and as a result, a lot of your content will be truncated.</p>



<p>However, by displaying only WebP images on your website, you will get very good optimisation scores, regardless of the tool. But you may force people to upgrade their devices – and as a reminder, manufacturing accounts for 60% to 70% of the impact of digital technology on our planet.</p>



<p>At Webvert, we won&#8217;t be using WebP until 2026: 10 years after this. We analysed the data in the field: an optimised and well-dimensioned JPG gives a very similar result to WebP.</p>



<h3 class="wp-block-heading">Beyond websites, how can you minimise the impact of your product?</h3>



<p>You now have a good idea of how to optimise your website’s content. If you want to go even further, think about the digital products your team designs and promotes. Often, development teams will focus on optimising server consumption.</p>



<p>The advice we can give you is to also consider external factors, known as Scope 3 emissions. Where does your product stand when it comes to your customers replacing their devices? In most cases, the decision is made to no longer support old devices used by only a small percentage of people. But by doing so, you are taking millions of electronic devices off the market and making the second-hand supply poorer.</p>



<p>We would like to share one last piece of advice for your website: test it on an old phone and in an area where the network is bad (usually this shouldn’t be hard to find!) and judge the user experience.</p>



<p>Find Webvert on the OVHcloud Marketplace <a href="https://marketplace.ovhcloud.com/p/webvert-decarbonation-site" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">and start decarbonizing your website</a></p>
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